Branding for physiotherapist based in the town of Premià de Mar, Barcelona. Bethania Portoles has a long history in the field of Physiotherapy and therapeutic massages, both in her native country (Brazil) and currently in Spain. The articulated wooden hand he has in his office was the concept trigger for visual identity. It is present with different gestures in almost all communication pieces, supporting and highlighting the messages. The logo is divided into 2, formed by the Helvética and Bodoni itálic fonts, while the baseline coexists perfectly on each side of the letter “f”. The combination of beige and teal colors transmits harmony and serenity, qualities proper to the activity of Physiotherapy. 2020