The College of Architects of the province of Santa Fe called a contest for the creation of the new visual identity. We bet on giving prominence to the symbol, where the A of architects stands out as the main element. It is accompanied by a synthesis of the map of the Province of Santa Fe, which with its characteristic form quickly identifies it by making the brand unique. To enhance the icon, we work with the geometric figure of the hexagon as an enveloping shape, whose 6 sides / vertices represent the 6 districts that make up the CAPSF. 2019.